Why Email?
Why Is An Optimized Email Marketing System so Essential For eCommerce Brands?
AD COST IS RISING
The days where an eCommerce store could just run cold FB ads and scale to the moon are gone. Ad spend has been dramatically increasing year over year.
That means, as it costs more and more to acquire a new customer, your margins get slimmer and slimmer.
Email marketing is the solution to that issue. In the new decade, only the brands who have optimized their email marketing will be able to afford to continue to buy new customers.
SCALING
Since ad costs have gotten so high, the only way to scale exponentially is by being able to pay more for customers. Email marketing allows you to do this because it requires no ad spend. The sales you make through email are pure profit.
So when you get an influx of profit from email marketing, you’re able to re-invest that money back into ads. And since your margins are increased from email as well, you can afford to pay more for those customers.
A THIRD OF YOUR TOTAL REVENUE
An optimized eCommerce email marketing operation should account for AT LEAST 30% of your store’s total revenue.
Imagine having 1/3rd of your total revenue come from a medium where you pay 0 in ad spend.
It’s a Game-changer.
CUSTOMER LTV BOOST
The benefits of a boosted customer LTV are many. A higher LTV means not only more profit in hand, but also more room to acquire new customers. If you know a customer’s LTV is only $50, then you need to be constantly acquiring new customers for less than $20-30. That isn’t always sustainable long-term.
But when you factor in superior email marketing and your Customer LTV triples to $150, you can afford to bring in as many new customers as possible.
That’s how you scale.
INCREASED AOV
A high AOV (Average Order Value) is one of the most predictive metrics for the success of eCommerce companies.
And Email is the #1 way to skyrocket your AOV.
Through post-purchase upsells & transactional cross-sells, every customer that buys is given multiple opportunities to buy MORE. This is what boosts your profit margins significantly and allows you to spend more to acquire customers.
We’ve seen it time and time again..
When you ignore email marketing in eCommerce, it’s always a struggle to maintain healthy profit margins while bringing in new customers.
But within 3 months, your brand could be revolutionized. If you bring us on your team, in under 90 days, we will have email marketing accounting for AT LEAST 30% of your total revenue.
And you don’t have to lift a finger.
It’s a no-brainer. Ready to Talk?